Ontra CEO and founder, Troy Pospisil, discussed the benefits of contract automation with PitchBook.
FundFormer by Ontra improves the fundraising process
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Ontra’s suite of solutions provides asset managers with a comprehensive fund obligation management platform, enabling them to digitize all essential contract workflows related to fund formation and management.
Right now, far too many asset managers and their investors deal with a manual subscription process. Unfortunately, these antiquated fundraising methods prevent managers from gaining real-time visibility into their pipeline, slow their time to close, and expose sensitive investor data. On the other side of the equation, a challenging subscription experience creates unnecessary friction between investors and managers.
Part of Ontra’s comprehensive platform is FundFormer, the leading electronic subscription document provider that works with some of the industry’s most respected asset managers, including Andreesen Horowitz, Silicon Valley Bank, Lightspeed, and Raine. FundFormer lets asset managers quickly initiate and track the fundraising process while significantly improving the investor experience.
A digital subscription document process
FundFormer provides a comprehensive and purpose-built subscription document solution for sophisticated asset managers. The tool allows fund managers to convert subscription documents, including investor questionnaires, tax forms, and FATCA-CRS, into digital forms.
A comprehensive source of truth
Because parties send, track, and complete these forms electronically on the platform, FundFormer provides a real-time source of truth for fund managers to follow the progress of a fundraise, including critical information, such as the amount of capital committed, investor pipeline, and document signing status.
A user-friendly and intuitive experience
FundFormer delivers a simple, user-friendly interface to guide investors through completing and executing their subscription documents. As a result, it speeds up fundraising, increases investor conversion rates, and provides a better overall investor experience.
Stored investor profiles
The tool allows investors to store profiles, allowing them to auto-populate forms and ensure the consistency of information across documents and funds. These features save investors time, money, and headache in subsequent fundraises with the ultimate goal of allowing investors to complete subscription documents with only a few clicks.
Collaboration and coordination
FundFormer helps coordinate all parties involved in the fundraising process, including investors, investor relations professionals, legal counsel, and fund administrators. The parties gain a consolidated, real-time view of the status of all steps in the fundraising process. Funds can configure automatic notifications for outstanding items, eliminating manual project management and helping to expedite closing.
A secure, central repository
Once the fundraise is completed, FundFormer stores all the relevant fund documents along with key data extracted from those documents. Parties can easily export this critical information for fund administration, regulatory compliance, and future fundraises, helping to eliminate manual data entry and errors across various workflows and functions.
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